Marketing Planner

Monday, February 17, 2020

What is Zoom and how can you use it: a practical guide

 Nowadays, video conferencing is becoming more common every day and one of the most used applications at the moment is Zoom. In fact, it is one of the market leaders due to its great potential. In the digital age, teleworking increases its popularity and Zoom becomes a great alternative to be in communication.

This tool allows virtual interaction between work teams and is used even by groups of friends. It is an excellent ally when distance does not allow face-to-face meetings. As it is a video connection, this form makes the communication seem much more human compared to email or instant messaging.

Best of all, it can be used by small, medium and large teams. This in order to stay informed about the daily work flow. There is no doubt that nowadays not being in an office is not synonymous with remoteness or unfulfilled objectives.


What is Zoom?

To speak of Zoom is to refer to a cloud-based video conferencing service. Thanks to this platform, virtual meetings can be held both by video and using only audio. All of this happens live. However, it also offers the option to record those sessions for later viewing.

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To be part of these meetings you only need to have a computer, a mobile phone or a tablet, the fundamental thing is that it has a camera and an Internet connection. The application uses two services that are known as Zoom Meeting and Zoom Room.

In the first case, it is a videoconference hosted on the platform. While the second option is the configuration of the physical hardware with which conferences are scheduled and held.

Do you know what its potential consists of and why it claims to be a market leader? This tool has shown that it offers everything necessary so that distance does not make it difficult to carry out activities. More and more companies will join the home office and will surely choose this means to communicate.

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What are the main features of Zoom?

It is true that this is not the only service with which you can make video calls, but it has some unique characteristics. And it is extremely necessary that you know them so that you know what you can work with. The three main aspects to highlight about Zoom are:

1. One-on-one meetings: gives you the opportunity to host unlimited one-on-one meetings, even with the free plan.

2. Group video conferences : the free plan allows you to video conferences of up to 40 minutes and 100 participants. Whereas if you buy the "large meeting" add-on, up to 500 people can connect.

3. Screen sharing: you can meet individually (one to one) or with large groups and share your screen with them, so they can see you.

Learn to use Zoom

Now that you know the general information of this application, it is time for you to learn how to use it. Surely, it will be very useful to maintain good communication, regardless of whether it is with your work team or with your friends.

1.- Download the application

You have the option to download the desktop version that is available for Windows, Mac, and Linux. Also, you can have it on your mobile if you have an iOS or Android operating system. With any of these alternatives you can join a meeting without logging in, although you can also log in with your Zoom, Google, Facebook or SSO account.

Once you have downloaded the application, you can start a meeting or join one. In addition, you will have the possibility to share your screen in a room of this service by entering the ID of the event . If you want, you can mute or unmute the microphone, start or stop the video, invite more participants, change your name, chat and start a recording in the cloud.

Keep in mind that the desktop application has more functions such as local recording, creating surveys, broadcasting live on Facebook , among others. The free mobile version also offers many cool features.

2.- Access from the browser

If you do not want to download the application, you can also enter directly from your browser. Although it is a bit more complicated, it is not impossible to do it. You can join a meeting using a web client link, which will be provided by the host.

Another tool that allows you to start or schedule a meeting is an extension for the browser that you usually use. It can be from Chrome or a Firefox add-on that allows you to schedule a meeting through Google Calendar . This is a good alternative for those people who use a work laptop where they cannot install any application.

3.- Register

Start by selecting the browser or downloaded application and then press "Register" . They will ask for your work or personal email account, otherwise you can log in through Google or Facebook. Later, it will send a message asking your permission to send you resources such as product videos and how-to guides.

You just have to click on "Confirm" or "Set preferences" . This last option gives you the possibility to determine how often you will receive the emails. It can be once a week, once a month, or never. After this step, a confirmation email should arrive in your inbox.

Open the email, and click on "Activate account" or, also, you can paste the confirmation link in your browser. Once you do this, you will receive another message where you have to complete the account creation with your name and a secure password. It will then give you the option to invite your colleagues to create an account. But, if you don't want to for the moment, just click on "Skip this step . "

4.- Use it from the web version

Are you going to use it from the web application? If so, you have to know how the platform works to make it easier for you to navigate through this video conferencing service. The main features of Zoom are:

• Start. Here you can start a new meeting, join a current call, schedule a future event, or share your screen. Also, on the right side you will see a checklist of upcoming meetings. In the upper right corner you will find a drop-down menu to make changes such as your availability or profile photo.

• Chat. It allows you to keep track of any conversation you have between contacts. You can also bookmark your favorite conversations for easy access or browse recent ones. Another option is "Contact requests", you will see if someone requested to join your directory. While in "File" will be everything shared between contacts.

• Meetings. Presents a summary organized by dates of upcoming meetings. If you want to program a new one, you just have to click on the "+" sign , which offers you many more alternatives.

• Contacts. You can keep track of the colleagues and classmates you add to the platform. Additionally, on the left side you will see the following: featured, external and cloud contacts. If you want to add a new contact or channel, just click on the "+" sign.

5.- Use it from the mobile app

It should be noted that the Android, iPhone or iPad application is different from the web. The reality is that it offers a more practical and simple version than that of the online platform. If you plan to work with the mobile app, then you need to know the following information:

• Integration of " Home and Chat ". In this case, both sections will appear together as two desktop tabs. You can find the main options at the top such as "New meeting", "Join", "Schedule" and "Share screen". You can then see recent call and chat history, as well as pending contact requests. In the star icon, you can see your favorites and if you press the pencil it will allow you to compose a new message.

• " Meetings " tab . It also shows you a list of upcoming events. If you want, you can start a call, send an invitation, or edit a current meeting. Now if you are going to start a one-on-one meeting, go to “Personal meeting ID”. Click on "an upcoming meeting" to see the details or delete it entirely.

• Option " Contacts ". In this case it is similar to the desktop version. Here you can list your favorite contacts or anyone else in your company directory. Click the "+" symbol in the upper right corner to open a pop-up menu that allows you to add a contact, create a new channel, or join a public channel.

• Setting. Here you can make changes to your account. You just have to touch your name at the top of the screen and it allows you to update your profile photo, display name or change your password. As you can see, it is very similar to most of the configuration options of applications or digital platforms.

You already know everything you need to work with Zoom. It is only a matter of being encouraged to communicate through this popular service. And if you need help with your digital marketing strategies to carry out your video conferences, you can count on us. At Antevenio we will help you connect with the users that your brand needs.


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