Marketing Planner

Friday, September 11, 2020

How SEO Can Better Your eCommerce Website - MarketingPlanner

How SEO Can Better Your eCommerce Website - MarketingPlanner

Today, businesses rely on an eCommerce SEO company to boost the website's profitability and drive more organic traffic. These steps are making all the difference in the sales figures without risking your money on advertising.


What Is eCommerce SEO?

eCommerce SEO generates natural traffic from search engines like Google, Bing, and Yahoo. SEO campaigns aim to boost your site's visibility in the search engine results page (SERPs). While there are plenty of search options to explore, SEO techniques help your website rank in the top few spots in the SERPs.


SEO for eCommerce Is No Longer Optional

Businesses must see how deeply the search engines have penetrated customers' lives. As such, the financial results of a company are very much influenced by the SEO practices adopted. 

Any oversight in these implementations may limit your company's growth and have you lose the throne to the competition. SEO has all the tools to bring impressive revenue figures to your tables and transform your business into an industry leader. Additionally, SEO promises excellent results in the shortest time, with its effects lasting for years.


What Goes Into eCommerce SEO?

While every site craves for website traffic, you must aim for traffic that converts. Here are some pointers that will help you uncover proven approaches to SEO for eCommerce:

Analytics

Enhanced analytics can help to understand the influence of user traffic on your online sales. It renders an overview of user interaction with the products across your site and empowers you with information on customers' shopping behavior. It also  provides additional features like:

  • Product performance
  • Checkout behavior
  • Product list performance
  • Sales performance

Analytics gains you entry into a world of data where there is an abundance of insights on conversion rates, revenue, campaign or promotion success, and transaction details. With these, you can make informed, data-driven decisions to better your online store.

Identifying Efficient Keywords

Using the right keywords is essential to your site to rank high in the SERPs. In-depth research helps you identify keywords that suit your business activity. They attract the right user traffic and give a boost to the conversion rates. As such, eCommerce SEO identifies the user intent and provides both specific and conversational keywords for your site's benefit.

Competitor Analysis

An eCommerce SEO company can help businesses identify the primary competitors and conduct evaluations on their strong and weak points. It also does a price audit and lets you compare your competitor's price for your top product offerings. Data on the frequency of discounts and promotions get you an insight into their position in the market. 

Competitor analysis is a valuable technique for doing a keyword gap analysis as well. It helps determine the specific keywords where competitors rank high and analyse your position for a given keyword. 

Additionally, SEO elements on your competitor's website like meta description, page titles, H1-H6 tags, content quality, average load time are also highlighted.

Optimise URLs for Search Engine Crawls

Ignoring the URLs in your efforts at eCommerce SEO can prove costly because they are vital to help search engine bots identify your website. Properly designed URLs deliver the right information to users and help them understand the scope of your site. They are also necessary for correct website indexation, improved user experience, and compel users to stay longer with your site.

Monitor the Conversion Rates

While gaining good website traffic is essential, converting these visits into sales is what every company aspires. An eCommerce SEO company can monitor visitor behaviour and check if they turn to paid customers. It can also determine the origin of website traffic, devices used for the search, most-likely personas that convert, and improvement points.

User Experience (UX)

Search engines evaluate your site's UX through a series of SEO elements like page speed, mobile-friendliness, links, and page structure. Behavioural patterns like the rate at which users return to your site and time spent on the site help search engines understand the extent of happy experience being delivered by your site. 

All these help you optimise UX for real people, thereby, enhancing your brand's value and enjoying increased revenue. You will be able to create a high-quality website design that emphasises trustworthiness and consistent experience. They also make for an easy-to-operate website that is easy to navigate and draws people with its attractive visuals.

Website traffic is crucial to every competitive industry and niche and guarantees tremendous growth potential. Prioritizing SEO efforts helps you gain large user volumes. Then, plan and prepare your business for future expansion. It is a sure-shot way to explore the untapped customer mind and develop strategic methods to win their attention and favor.

 

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